Inside IR: Five Things Every Investor Relations Website NeedsJune 26, 2019 12:24 pm
Your IR website’s must-haves for investors to get the most out of it:
This section of the website should also be searchable, so investors can easily find key events in the company’s history and releases from past quarters. Companies can make it even easier on investors by breaking the newsroom down into content categories, such as earnings, product launches, etc. It should be easy for an investor to find an earnings release.
IR websites should have easy access to all the company’s earnings calls and the webcasts associated with them. This is simple but important.
Some companies that host IR sites also now allow you to go beyond just your average scripted earnings call and webcast. The best webcasts include easy access to investor materials, real-time stock quotes and social platform sharing..
The presentation should include strategic initiatives, insight on the future of the company and key points from the financial results such as revenue and cash flow that are covered in the company’s earnings call..
In addition, the ability to hover over the chart to check day-by-day stock prices empowers shareholders to interact and engage with stock data. Interactivity and a strong visual presentation are key.
Smartphones have become a pivotal part of life. We use them for research, purchase decisions and even socializing. This is no different for investor relations. Companies planning IR websites need to acknowledge that investor relations is increasingly done on the go.
Further, with Google announcing its mobile-first indexing in 2018, all investor sites need to be optimized for mobile viewing to be effectively ranked in the search engine results page (SERP).
The Bottom Line
The whole reason IR websites exist is to make a wealth of information conveniently available for investors. Companies that do this well are a step closer to increasing investor sentiment and maintaining shareholder trust.
Have more questions about your investor relations website? Issuer Direct has the answers.